TRANSITION SERVICES AGREEMENT

        

          This TRANSITION SERVICES AGREEMENT (the “Agreement”) is made this 28th day of October 2002 (the “Effective Date”), by and between QUANTUM CORPORATION (“Seller”), a Delaware corporation and SNAP APPLIANCE, INC., formerly known as BROADBAND STORAGE, INC. (“Buyer”), a Delaware corporation. 

 

        

          WHEREAS, Buyer and Seller are parties to an Asset Purchase Agreement dated October 7, 2002 (the “Purchase Agreement”); and

 

        

          WHEREAS, Buyer has requested, and Seller has agreed to provide, certain services for the periods and on the terms and conditions set forth herein in order to promote the efficient operation of their respective businesses during the period in which the functional separation contemplated by the Purchase Agreement will occur;

 

          NOW, THEREFORE, in consideration of the mutual agreements and covenants set forth herein and other good and valuable consideration, the receipt and adequacy of which is hereby acknowledged, and intending to be legally bound hereby, the parties hereby agree as follows:

        

1.

 

DEFINITIONS

 

 

 

 

Capitalized terms defined herein shall have the meanings set forth herein.  Capitalized terms not otherwise defined herein shall have the meanings set forth in the Purchase Agreement.

 

 

 

2.

 

SERVICES

 

 

 

2.1   

 

General.  Except as provided in the Sublease (defined below), during the Transition Period (as defined in Section 8.1 of this Agreement), Seller shall provide the following services to Buyer (each, a “Transition Service” and collectively, the “Transition Services”).

 

 

 

 

(a)   

Point of Sale Data.  Seller shall provide point of sale (POS) data for North America and for the rest of the world (as available) only relating to NAS products in a spreadsheet format, which is summarized as set forth at Exhibit A (the “Sample POS Report”), on a weekly basis for three (3) months following the Closing Date. The cost for such service shall be eight thousand dollars ($8000) per month, which includes twelve hundred dollars ($1200) per month for electronic data interchange (EDI) fees and one (1) full-time equivalent at eighty-five dollars ($85) per hour, twenty (20) hours per week.  The parties acknowledge and agree that POS data is compiled based on information provided by NAS distributors and therefore may contain inaccuracies.  For example, POS data may not be adjusted for cut-off such as shipments in transit. Sales of NAS products by distributors after the Closing Date will first be assumed to come from Quantum-shipped inventory.  Until the Quantum inventory of NAS products in channel is reduced to zero, then the sales of distributors will be for products shipped by SNAP Appliance.

 

 

 

 

(b)

Sublease.  Seller shall grant Buyer certain occupancy rights for its facilities located at 2001 Logic Drive, San Jose, California (the “San Jose Facility”) pursuant to the terms of the sublease agreement attached hereto as Exhibit B (the “Sublease”).

 

1.


 

 

(c)

Voice and Data Lines.  Buyer shall promptly transfer voice and data lines to Buyer accounts, and in any event shall effect such transfer no later than January 31, 2003.  Until such accounts are transferred and only to the extent they are made available by Sprint, Seller shall provide Buyer with shared usage of the voice and data lines in the San Jose Facility. Buyer shall reimburse Seller, for a pro-rata usage fee for such connectivity plus a service fee of five percent (5%) of such usage fee for handling and billing.

 

 

 

 

(d)

Operations Services.  Seller shall provide two (2) full-time equivalents at seventy dollars ($70) per hour, forty (40) hours per week at the Sanmina-SCI facility in Colorado for a maximum of four (4) weeks beginning on the Effective Date, which equals five thousand six hundred dollars ($5600) per week.

 

 

 

 

(e)

Other Services.  Seller shall provide the services of those persons identified on Exhibit C at the rates specified therein.  In the event that an identified person is unable to perform such services for any period of time, Seller’s shall promptly provide substitute representatives with similar experience.

 

 

 

 

(f)

On-Site Customer Service.  For the period beginning on the Closing Date and ending ninety (90) days thereafter  (the “On-Site Service Period”), Seller shall provide on-site customer service for Guardian 14000 units sold by Buyer during the On-Site Service Period (each, a “Box”).

 

 

 

 

(g)

Marketing Services.  The parties acknowledge and agree that Seller has already scheduled and incurred expenses in connection with certain advertising and channel programs as identified in Exhibit D (the “Marketing Services”).  To the extent that such Marketing Services are provided by third parties to Seller through December 31, 2002, Buyer shall pay to Seller the amounts identified in the “Snap Portion” column of Exhibit D (the “Marketing Fees”).  Seller shall use its good faith reasonable efforts to ensure that such third parties perform their obligations. Notwithstanding anything in this Agreement to the contrary, Buyer’s sole remedy in the event that scheduled Marketing Services are not provided shall be a reversal of the immediate credit set forth in Section 3.2.

 

 

 

 

(h)

Technical and Warranty Customer Services.  For the period beginning on the Closing Date and ending ninety (90) days thereafter, Seller shall provide technical and warranty customer services for new Snap Appliance products sold in Europe. 

 

 

 

 

2.2

 

Cooperation.  Each party shall cause its employees to reasonably cooperate with employees of the other to the extent required for effective delivery of the Transition Services.  The following individuals shall be responsible for the day-to-day implementation of this Agreement, including attempted resolution of any issues that may arise during the performance of either party’s obligations hereunder: for Seller, Hugues Meyrath and for Buyer, Steve Daneman.

 

 

 

2.3   

 

Third Party Services.  Seller shall have the right to engage the services of independent contractors to deliver or assist Seller in the delivery of Transition Services contemplated under this Agreement to the extent reasonably necessary.  Seller will impose on any such third parties the confidentiality obligations specified in this Agreement in an agreement designating Buyer as a third party beneficiary, and will supervise the performance of such third parties to ensure that the Transition Services meet, in all material respects, the requirements of this Agreement.

 

2.


 

2.4

 

Withholding Taxes.   Seller shall pay all employee withholding taxes incurred in connection with the provision of any Transition Services by Seller to Buyer.

 

 

 

3.   

 

FEES; PAYMENTS

 

 

 

 

3.1

 

Invoicing.  Sublease fees shall be invoiced as set forth in the Sublease.  Beginning November 30th, Seller shall invoice Buyer for all other Transition Services (those set forth in Sections 2.1(a), (c), (d) and (e)) performed during the preceding month, with a report of such charges to be in form and substance reasonably satisfactory to Buyer, and Buyer shall pay, for such Transition Services on net thirty (30) terms.  For past due payments, Buyer shall pay to Seller interest at a rate of nine percent (9%) per annum.    Notwithstanding the foregoing, Seller shall provide to Buyer all Transition Services other than the voice and data lines provided pursuant to Section 2.1(c) free of charge for the first $650,000 (the “Credit Amount”) owed by Buyer hereunder.  Once that Credit Amount has been exhausted, Seller’s continued provision of Transition Services shall be subject to Buyer’s payment therefore on the terms set forth herein. The parties agree that Buyer shall not be entitled to any refund in the event the aggregate amount owed by Buyer hereunder for the Transition Services is less than the Credit Amount.

 

 

 

3.2   

 

Immediate Credits.  The parties acknowledge and agree that Seller has prepaid service fees in connection with the Broad Daylight, Inc. Service Agreement dated March 28, 2001 (a Purchased Contract) in the amount of $22,500 (the “Broad Daylight Fees”).  Notwithstanding anything in this Agreement to the contrary, the Marketing Fees (as defined in Section 2.1(g) above) and Broad Daylight Fees shall be credited against the Credit Amount set forth in Section 3.1 upon execution of this Agreement. 

 

 

 

4.   

 

CONFIDENTIALITY

 

 

 

 

4.1

 

Information Exchanges.  Subject to applicable law and good faith claims of privilege, each party hereto shall provide the other party with all information regarding itself and the transactions under this Agreement that the other party reasonably believes are required to comply with all applicable laws, ordinances, regulations and codes in connection with the provision of Transition Services pursuant to this Agreement.

 

 

 

4.2   

 

Confidential Information.  Seller and Buyer shall hold in trust and maintain confidential all Confidential Information relating to the other party.  "Confidential Information" shall mean all information disclosed by either party to the other in connection with this Agreement, whether orally, visually, in writing or in any other tangible form, and includes, but is not limited to, economic, scientific, technical, product and business data, business plans, and the like, but shall not include (i) information which becomes generally available other than by disclosure in violation of the provisions of this Section 4.2, (ii) information which becomes available on a non-confidential basis to a party from a source other than the other party to this Agreement provided the party in question reasonably believes that such source is not or was not bound to hold such information confidential, and (iii) information acquired or developed independently by a party without violating this Section 4.2 or any other confidentiality agreement with the other party, as demonstrated by contemporaneous written records of the receiving party.  Confidential Information that any party hereto reasonably believes must be disclosed by law may be disclosed to the appropriate persons provided that the receiving party first notifies the other party hereto of such requirement and allows such party a reasonable opportunity to seek a protective order or other appropriate remedy to prevent such disclosure.  Without prejudice to the rights and remedies of either party to this Agreement, a party disclosing any Confidential Information to the other party in accordance with the provisions of this Agreement shall be entitled to equitable relief by way of an injunction if the other party hereto breaches or threatens to breach any provision of this Section 4.2.

 

3.


 

5.   

 

DISCLAIMER

 

 

 

 

5.1

 

Except as specifically set forth herein, Seller shall not be deemed to have made any representation or warranty to Buyer with respect to the Transition Services, or with respect to any data, advertising or marketing services provided by or on behalf of Seller.  Except as otherwise set forth in this Agreement or the Purchase Agreement, SELLER PROVIDES ALL TRANSITION SERVICES, DATA, EQUIPMENT, MATERIALS AND SUPPLIES “AS IS” WITHOUT WARRANTY OF ANY KIND.  SELLER EXPLICITLY DISCLAIMS ANY WARRANTIES, EXPRESS OR IMPLIED, INCLUDING ANY WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, WITH RESPECT TO THE TRANSITION SERVICES, EQUIPMENT (INCLUDING WITHOUT LIMITATION VOICE AND DATA LINES PROVIDED PURSUANT TO SECTION 2.1(C)) OR ANY SERVICES AND INFORMATION FURNISHED IN CONNECTION THEREWITH.

 

 

 

6.   

 

LIMITATION OF LIABILITY

 

 

 

IN NO EVENT SHALL SELLER BE LIABLE FOR LOST PROFITS OR ANY CONSEQUENTIAL, SPECIAL, INCIDENTAL, OR INDIRECT DAMAGES, HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, ARISING OUT OF THIS AGREEMENT, NOTWITHSTANDING THE FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED REMEDY.

 

 

 

7.   

 

INDEMNIFICATION

 

 

 

 

7.1

 

Indemnification by Seller.

 

 

 

 

(a)   

Indemnification.  Seller shall indemnify and hold Buyer harmless against any losses, liabilities, damages, costs and expenses (including reasonable attorneys’ fees) arising from:

 

 

 

 

(i)     the gross negligence or intentional misconduct of Seller in connection with: (A) the provision of any Transition Services, or (B) any other actions or inactions of Seller in connection therewith; or

 

 

 

 

(ii)     the (a) breach by Seller of any of its obligations under Sections 2.1(c) or 4 hereof or (b) material breach by Seller of any of its other obligations hereunder.

 

4.


 

 

(b)   

Defense.  With respect to third party claims, if notified promptly in writing of any action brought against Buyer based on a claim described in Section 7.1(a) above, Seller shall defend such action at its expense and pay all costs, damages and settlements finally awarded in such action or settlement which are attributable to such claim.  Seller shall have sole control of the defense of any such action and all negotiations for its settlement or compromise, provided such settlement or compromise includes an unconditional release of Buyer and any of its affiliates from all liability with respect to such claim in form and substance reasonably satisfactory to Buyer.  Buyer shall reasonably cooperate with Seller in the defense of such claim, and may be represented, at Buyer’ expense, by counsel of Buyer’ selection. 

 

 

 

 

7.2

 

Indemnification by Buyer.

 

 

 

 

(a)   

Buyer shall indemnify and hold Seller harmless against any losses, liabilities, damages, costs and expenses (including reasonable attorneys’ fees) arising from:

 

 

 

 

(i)     the gross negligence or intentional misconduct of Buyer in connection with: (A) the receipt or use of any Transition Services, or (B) any other actions or inactions of Buyer in connection therewith; or

 

 

 

 

(ii)     the (a) breach by Buyer of any of its obligations under Section 4 hereof or (b) material breach by Buyer of any of its other obligations hereunder.

 

 

 

 

(b)   

With respect to third party claims, if notified promptly in writing of any action brought against Seller based on a claim described in Section 7.2(a) above, Buyer shall defend such action at its expense and pay all costs and damages finally awarded in such action or settlement which are attributable to such claim.  Buyer shall have sole control of the defense of any such action and all negotiations for its settlement or compromise, provided such settlement or compromise includes an unconditional release of Seller and any of its affiliates from all liability with respect to such claim in form and substance reasonably satisfactory to Seller.  Seller shall reasonably cooperate with Buyer in the defense of such claim, and may be represented, at Seller’s expense, by counsel of Seller’s selection.

 

 

 

8.   

 

TERM AND TERMINATION

 

 

 

 

8.1

 

Term.  Unless earlier terminated in accordance with Section 8.2 below, this Agreement shall be in effect for the period beginning on the Effective Date and ending six (6) months thereafter (the “Transition Period”).  Unless the parties agree otherwise, upon termination of this Agreement, Buyer will no longer be entitled to, and the Seller will no longer be obligated to provide, any Transition Services.

 

 

 

 

8.2

 

Termination.

 

 

 

 

(a)   

This Agreement may be terminated by either party if the other party (the “Defaulting Party”) has materially breached its obligations under this Agreement and if the Defaulting Party has not cured such default within ten  (10) days following the date on which the other party (the “Notifying Party”) has given written notice specifying the facts constituting the default.  Notwithstanding the foregoing sentence, this Agreement shall not be terminated due to a default by the Defaulting Party if such default is directly caused by a breach of this Agreement by the Notifying Party.

 

5.


 

 

(b)   

Buyer may terminate this Agreement with respect to any Transition Services other than the Sublease at any time upon fifteen (15) days prior written notice to Seller

 

 

 

 

(c)   

Upon termination or expiration of this Agreement, all rights and obligations of the parties under this Agreement shall cease and be of no further force or effect, except that the provisions of Sections 4, 5, 6, 7 and 9 of this Agreement, and Buyer’s obligation to pay any additional amounts accrued pursuant to Section 3, shall survive any such termination or expiration.

 

 

 

9.   

 

GENERAL

 

 

 

 

9.1

 

General Terms.  The General Provisions set forth in Sections 10.3, 10.4, 10.5, 10.6, 10.7, 10.8, 10.9, 10.10, 10.11, 10.12, 10.13 and 10.14 of the Purchase Agreement are incorporated herein by reference.

 

 

 

 

9.2

 

Entire Agreement; Amendment.  This Agreement contains the entire agreement between the parties hereto with respect to the transactions contemplated by this Agreement and supersedes all prior arrangements, understandings, proposals, prospectuses, projections and related materials with respect thereto, including without limitation, the Memorandum of Understanding between the parties hereto dated October 7, 2002.

 

6.


 

        

IN WITNESS WHEREOF, Seller and Buyer have duly executed this Agreement as of the day and year first above written.

 

          

SNAP APPLIANCE, INC. f/k/a
BROADBAND STORAGE, INC.               

         

QUANTUM CORPORATION          

By:  /s/  ERIC L. KELLY                       

Print Name:   Eric L. Kelly                      

Title:   CEO                                     

Date:                                            

By:  /s/  LARRY ORECKLIN                

Print Name:   Larry Orecklin                  

Title:   President, SSG                        

Date:                                          

7.


 

EXHIBIT A

SAMPLE PAGE REFERENCING DETAILED POS REPORT

Summary by Disti as of Sunday, Oct. 20 (week 3)

UNITS

LAST WEEK'S POS

PRIOR WEEK'S POS

QTD POS TOTAL

PRIOR WEEK'S ENDING INV

REPORTING WEEK'S ENDING INV

3 WEEK POS ROLLING AVERAGE

LAST QTR'S POS 13 WEEK AVG

WKS-ROLLING 3 WK AVG

WKS- FQ2 AVG

Arrow

-

1

4

5

8

1

1

8.0

13.3

Bell

145

71

390

1,693

1,546

130

170

11.9

9.1

Ingram

103

106

337

590

498

111

100

4.5

5.0

Tech Data

67

78

225

323

252

74

72

3.4

3.5

TOTAL

315

256

956

2,611

2,304

316

343

7.3

6.7

DOLLARS

LAST WEEK'S POS

PRIOR WEEK'S POS

QTD POS TOTAL

PRIOR WEEK'S ENDING INV

REPORTING WEEK'S ENDING INV

3 WEEK POS ROLLING AVERAGE

LAST QTR'S POS 13 WEEK AVG

WKS-ROLLING 3 WK AVG

WKS- FQ2 AVG

Arrow

-

3,400

30,804

74,920

87,820

10,268

2,713

8.6

32.4

Bell

258,988

123,167

725,132

2,886,844

2,622,948

241,712

322,354

10.9

8.1

Ingram

182,680

170,139

547,974

1,357,950

1,181,440

182,657

238,304

6.5

5.0

Tech Data

118,847

134,621

395,287

458,639

324,015

131,763

105,906

2.5

3.1

TOTAL

560,515

431,327

1,699,197

4,778,353

4,216,223

566,400

669,277

7.4

6.3


A-1.


EXHIBIT B

SUBLEASE

Available upon request.


B-1.


EXHIBIT C

Additional Transition Services

Representative

Date Transition Services to be Provided (M-F; excluding holidays)     

Transition Service

Rate; Fee

Bill Dwyer

October 28 – December 27

Customer service and support     

$70/hour, 8 hours/day M-F for 9 weeks = $25,200  

Anthony Cisneros     

October 28 – November 27

IT support

$70/hour, 8 hours/day M-F = $12,320

Dennis Kiyabu

October 28 – November 19 and December 4 – 20

IT support

$70/hour, 8 hours/day M-F = $16,800



C-1.


EXHIBIT D

MARKETING SERVICES

Distribution and Direct Marketers’ Expenses

From Disti Page

  $      28,056

From Direct Marketer Page

  $      75,956

GRAND TOTAL

  $     104,012



D-1.


Marketing Services

CQ4

 

  Snap Portion

Account

Activity

Ad Size

Date

Feature/ Description

Cost

     Notes/Comments

 

PC Connection

PC1002  (part of 1/2 page)

0.25

October

Guardian 4400 & 14000

$5,000

 

 

PC Connection

PC1002 (part of 1/2 page)

0.25

October

SuperLoader & M1500

$5,000

 

 

PC Connection

PC1102

0.25

November           

Guardian 4400 & 14000

$5,000

     Bill back to Snap

  $             5,000

PC Connection

PC1102

0.25

November

SuperLoader & M1500

$5,000

 

 

PC Connection

PC1202

0.25

December 

Guardian 4400 & 14000

$5,000

     Bill back to Snap

  $             5,000

PC Connection

PC1202

0.25

December 

SuperLoader &  M1500

$5,000

 

 

PC Connection

Vendor Cubes (VCq402)

TBD

Table top trainings at all 4 locations 1 per month

$4,500

     Split with Snap

  $             2,250

Pc Connection

Discretionary funds for Push/pull MRKT

$5,500

 

 

PC Connection Total

CQ4 40K 1/2 page AD

 

 

4400 & SuperLoader

$40,000

 

 

 

 

 

 

 

 

 

 

MicroWarehouse

Trainings and Floor Days

TBD

Vendor rows at all locations

Free

 

 

MicroWarehouse

Miscellaneous

TBD

New projects

$5,000

 

 

MicroWarehouse

Micro 112

1 page

09/30/02

M1500, SuperLoader,  All Snap Servers & Guardian

$13,548

 

 

MicroWarehouse

Micro 113

1/2 page

10/28/02

M2500, SuperLoader,  All Snap Servers & Guardian

$7,475

     Split with Snap

  $             3,737

MicroWarehouse

Micro 114

1/2 page

11/25/02

M1500, SuperLoader,  All Snap Servers & Guardian

$7,475

     Split with Snap

  $             3,737

MicroWarehouse

Datacomm 98

1

10/07/02

M2500, SuperLoader,  All Snap Servers & Guardian

$13,432

 

 

MicroWarehouse

Datacomm 99

1

11/04/02

M2500, SuperLoader, All Snap Servers & Guardian

$13,432

     Split with Snap

  $             6,716

MicroWarehouse

Datacomm 100

1

12/02/02

M2500, SuperLoader,  All Snap Servers & Guardian

$13,432

     Split with Snap

  $             6,716

MicroWarehouse Total

CQ4 1/2 page ads 65K

 

 

 

$73,794

 

 

 

 

 

 

 

 

 

 

Global

Co-op Accrual

$3,000

 

 

Global

Trainings & Table top TBD

TBD

free

 

 

Global Total

 

 

 

 

$3,000

 

 

 

 

 

 

 

 

 

 

CompuCom

Promotions & Incentives

Oct.  - Dec

Customize a Quantum Program to fit into a CompuCom promotion for the Field Reps. Announce to Reps, post on CompuCom Intravision Site

$1,500

 

 

CompuCom

Wednesday Wire Comm.  Qty: 5

Oct.  - Dec

E-Mail Blast to the Field- Qty: 1 Product announcement and Quantum Contact information

$3,500

 

 

CompuCom

POS Reporting

Oct.  - Dec

$3,000

 

 

CompuCom

Training

Oct.  - Dec

Floor Days- Dallas, Mason & Field Webcast

$6,000

 

 

CompuCom

CompuCom Storage Microsite

Oct.  - Dec

$2,000

 

 

CompuCom

$16,000

 

 

EAST Total

$132,794

 

 

 

 

 

 

 

 

 

 

CDW

Solutions Catalog - Holiday I 

1 page

10/16/2002

SuperLoader, M1500, Guardian 4400 & 14000, all snap servers     

$20,000

 

 

CDW

Solutions Catalog - Holiday II

1 page

11/20/2002

SuperLoader, M1500, Guardian 4400 & 14000, all snap servers

$20,000

     Split with Snap

  $           10,000

CDW

NetComm fall II

1.5 pages

9/25/2002

SuperLoader, M1500, Guardian 4400 & 14000, all snap servers

$24,000

 

 

CDW

NetComm Holiday I

1.5 pages   

10/30/2002

SuperLoader, M1500, Guardian 4400 & 14000, all snap servers

$24,000

     Split with Snap

  $           12,000

CDW

CDW-G Solutions - Fall II

1 page

10/9/2002

SuperLoader, M1500, Guardian 4400 & 14000, all snap servers

$15,000

 

 

CDW

CDW-G Solutions -Holiday I

1 page

11/13/2002

SuperLoader, M1500, Guardian 4400 & 14000, all snap servers

$15,000

     Split with Snap

  $             7,500

CDW

Discretionary Funds

$5,000

 

 

CDW Total

 

 

 

 

$123,000

 

 

Comark

Floor Days

TBD

$3,000

 

 

Comark

Vendor Expo

11/13/2002

In Chicago

$3,000

 

 

Comark Total

 

 

 

 

$0

 

 

CENTRAL Total

$123,000

 

 

 

 

 

 

 

 

 

 

Insight

Base Line B

Presence on the web, Manufacturer's showcase, training

$10,000

     Split with Snap

  $             5,000

Insight

Vendor Forum

11/5/2002

20 minute pres.in Tempe 11/7/02 and Montreal 11/5/02 mandatory attendance

$10,000

     Split with Snap

  $             5,000

Insight

Take 5

nov.

$3,000

 

 

Insight

Vendor Expo

 

 

Insight

Government

$5,000

 

 

Insight Total

 

 

 

one contract for Insight & Comark

$29,000

 

 

PC Mall

Catalog 109 October 

qtr page

SuperLoader & Guardian 4400

$10,000

 

 

PC Mall

Catalog 110 November 

qtr page

SuperLoader & Guardian 4400

     Split with Snap

  $             1,650

PC Mall

Catalog 111 December 

qtr page    

SuperLoader & Guardian 4400

     Split with Snap

  $             1,650

PC Mall

NSSL Forum

TBD

$2,000

 

 

PC Mall

Internet spotlight

included

 

 

PC Mall

Email

included

 

 

PC Mall Total

 

 

 

 

$12,000

 

 

Dell

POS Reporting

$3,000

     Split with Snap

  $                   -  

Dell

Presales Technical Support Team Lunch And Learn

$2,500

 

 

$500

 

 

Dell  Total

$5,500

 

 

WEST Total

$46,500

 

 

 

 

 

 

 

 

 

 

All Direct MRKTRS

Giveaways / Miscellaneous

$10,000

 

 

TBD Push/pull/ Direct Mail

Miscellaneous Spiffs/Push Pull Programs

$25,000

 

 

Total Miscellaneous

$35,000

 

 

 

 

 

 

 

 

 

 

ALL U.S. TOTAL

$337,294

 

  $           75,956


D-2


FMA Disty   (6531-1000)

 

 

  Snap Portion

Ingram Micro

 

 

 

HES Platinum Vendor Program (Yr long prog)

33,750

 

  $                  11,306

Sales Champion SE in Buffalo (yr long Prog)

21,250

     Up for discussion

  $                    7,119

Miscellaeous Push Pull TBD

5,500

 

 

Spiffs/ focus days

4,500

 

 

Ingram Micro Total

65,000

 

 

Tech Data

 

 

 

   Included in Storage Program

Storage Program (Yr long prog) Q2 Pmt

17,500

 

  $                    5,863

   Focus Page In Nov.

Tech Data Deals of the Day $1000

3,000

 

 

   Education Fan Fare Nov. 19th Sales Traianing

Shared SE Kim Snyder (Yr long prog)

11,250

     Up for discussion     

  $                    3,769

   CRN Ad sept. 9th SuperLoader  Business Solution Nov. 4th ATL SuperLoader & Snap 4400

   Quantum - re-Attach challenge Spiff Program

     1,500

      Ends Oct 28

 

   sales incentive for snap

Purchase list for  Direct Mail

6,600

 

 

   SuperLoader Amazon.com gift certificate giveaway

Broadcast email

2,500

 

 

TD Latin America - Latin America Foundation Program          

2,625

 

 

SuperLoader Seed

 

 

 

Miscellansuos TD Activities

3,000

 

 

Tech Data Total

47,975

 

 

Arrow

 

      Snap not going to use them   

Enterprise Storage Solution Program (Yr long prog)

9,125

 

 

E-mail Blast to Resellers

2,450

 

 

Product Roadmap

1,500

 

 

VAR Direct Mail - List purchase Cost

3,500

 

 

Sales Promotion - Spiff (Guardian & SuperLoader)

5,000

     Ends Oct 28

 

Training in MN, SC, OEM 3 regions (Chicago, Irvine)

2,500

 

 

Miscellaneous TBD

3,500

 

 

     Arrow Total

27,575

 

 

Bell Micro

 

 

 

Message on Hold (SuperLoader Msg)

3,000

 

 

Presidents Club

6,667

 

 

   Not interested per EK

Web Advertising and Product Listing on Showcase

2,500

     100% Tape focused

 

Spiff for President's Club

6,000

 

 

   Not interested per EK

Bell Canada Marketing Program

5,000

 

 

Dedicated PMA

9,000

     Up for discussion

 

   Not interested per EK

Shirt and Sweatshirts/Giveaways

2,500

 

 

email blast/ edeal

3,000

 

 

VAR Business Ad

1,500

     100% Tape focused     

 

VAR Direct Mail - List purchase Cost

4,400

 

 

Focus Day Training

5,000

 

 

Training/Focus Day- Alabama/MN/San Jose/Philly

1,500

 

 

Bell Micro Total

50,067

 

 

 

 

 

 

SkyData

 

     Snap not going to use them

GTEC

10,000

 

 

Miscellaneous

1,500

 

 

SkyData Total

11,500

 

 

All Distributors

 

 

 

Giveaways - shirts/ promo items

12,000

 

 

Miscellaneous

35,000

 

 

   All Distributors Total

47,000

 

 

 

 

 

 

Grand Total Distribution

249,117

 

 

$250 K AOP Budget

 

  $                  28,056


D-3